<Back
Resources for Chapter 7: Which design generates better results?
ARTICLES
What Does Statistically Significant Mean?, by Jeff Sauro.
Google Analytics Content Experiments - A Guide To Creating A/B Tests, by Daniel Waisberg.
A/B Testing For Mobile Apps, by Daniel Waisberg.
How we made $1 million for Moz (formerly SEOmoz)—with one landing page and a few emails.
The Ultimate Guide to A/B Testing, by Paras Chopra.
What Is a Confidence Interval and Why Would You Want One?, by Caroline Jarrett.
BOOKS
You Should Test That, by Chris Goward.
Landing Page Optimization, by Tim Ash.
Measuring the User Experience, Collecting, Analyzing, and Presenting Usability Metrics, by Tom Tullis and Bill Albert.
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers, by Dan Siroker and Pete Koomen.
VIDEOS
How We Used Data to Win the Presidential Election, by Dan Siroker (Head of Analytics & Testing at the Obama campaign, founder at Optimizely).
SLIDE DECKS
TOOLS
VWO (Visual Website Optimizer)